Kinderboerderij ‘de Heeg’

Brand Identity for a Petting Zoo

Project details

Client: Kinderboerderij 'De Heeg'

Date: 2012

Products: Full brand identity; Logo's, Letter, Newsletter, clothing, signs, etc.


This petting zoo was looking for a fresh start and wanted a complete redesign for their business. This petting zoo is about more than just animals, therefore we went with a nature focused design. The color green fits the character of the petting zoo and we used a smooth font and a circle to be inviting and child friendly. After establishing the basic design elements we continued to incorporate these into the other elements. A full explanation can be found in the stylebook we made (Dutch!).